Alfa Pro and Host: 40 years together

The Italian brand of professional pizza ovens is back in Milan to celebrate its 40th anniversary with some great new products.

Anagni, 24 July 2017Alfa Pro, the brand specialised in the professional equipment business of Alfa 1977, the historical Italian company of wood and gas-fired ovens, is back in Milan to take part in the Host 2017 exhibition with a lot of new products, well known oven designers and special events. The 40th edition of the world’s most important HO.RE.CA tradeshow happens just as Alfa 1977 celebrates 40 years of business. And what better occasion than the Milan show to refresh the primal mission statement: to promote innovation in the restaurant business.

This year the company will focus on the concept of compact flame: leaving its high performances unchanged, the professional wood and gas-fired oven becomes even more useful and compact to meet different needs and to enter the HO.RE.CA. equipment market. Ease of use and product customization for meeting consumer demand, from outdoor cooking to food truck, including open kitchens for show cooking, the new Alfa Pro line seeks to target new and demanding customers with products more personalized than ever before.

The world of pizza has changed dramatically over the last few years and is evolving faster than ever”, says Sara Lauro, Head of Alfa Pro business. “Today you can find pizza not only in restaurants or pizzerias but its global craze spread to the most diverse eating places, from starred restaurants to food trucks. We can certainly say that the restaurant industry as a whole seems to be centred on the most popular and sought after Italian food nowadays. So, in order to meet this growing demand, increasing professionalism and personal skills as well as keeping up with the times are key to success. The Alfa Pro’s new range of products aims to satisfy the needs of this particular market segment: compact flame ovens that can cook a bona fide Italian pizza everywhere.

We are very proud of the success of our latest products”, adds Rocco Lauro, founder and CEO of the Group. “At present, we are striving to consolidate and to build a global brand in the HO.RE.CA business and to be the world’s best solution for cooking pizza. From this perspective, Host is the place to be for us and our national and international partners”.

With an annual growth rate of 15% in 2016, Alfa 1977 is the current world leader in terms of units sold. Long-time experience in craftsmanship, 100% Made in Italy manufacturing, unflinching commitment to design excellence, prized materials and cutting-edge technology are the elements that characterize Alfa 1977’s products on the market and that have allowed the company to revolutionize the traditional image of the pizza oven.

Come and visit our stand to discover our new products for the restaurant industry!

We look forward to seeing you @Host 2017

Hall 3, stand F53/G62

October  20th-24th 2017, Fiera Milano Rho

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